Manuel Baraza, CEO of Ayesa Digital, takes part in El Economista’s 9th Basque Country Forum

Manuel Baraza, CEO of Ayesa Digital, participated today in the 9th Basque Country Industrial Forum, an event organized by El Economista that brought together institutions and representatives from the leading companies in the Basque Country in Bilbao to discuss the challenges and opportunities facing the industrial sector amid ongoing digital transformation.

During his participation in the panel discussion entitled “Strategic Investments for the Future,” Baraza stated: “Digital transformation is no longer an option for companies. Today, organizations must focus on how they engage with their customers and suppliers. At Ayesa Digital, we have the scale required to tackle major challenges without losing the close client relationships that define us. We will continue to grow while remaining true to our essence: standing alongside our clients, solving their challenges, and building relationships based on trust.”

Held under the theme “The Future of Basque Industry: Transformative Projects to Enhance Competitiveness in Euskadi,” the event took place at the University of Deusto and featured the participation of Mikel Jauregi, Basque Government Minister for Industry, Energy Transition and Sustainability, and Ainara Basurko, Provincial Councillor for Economic Promotion of Bizkaia.

Ayesa Digital’s participation in this forum reinforces the company’s commitment to industrial development, innovation, and collaboration between businesses and institutions to address future challenges and contribute to the economic growth and competitiveness of the Basque business ecosystem.