i4T Insurance Travel digitizes its operations and optimizes relationships with travel agencies

Ayesa Digital implements Salesforce to help the insurer integrate channels, automate processes, and provide a unified view of travel agencies for more data-driven management.

The project strengthens the company’s operational efficiency and agility, enhances service quality, and reinforces its ability to adapt in an increasingly dynamic and omnichannel tourism environment.

Ayesa Digital has carried out a strategic digital transformation project for i4T, a company specializing in travel insurance solutions for industry professionals, through the implementation of Salesforce. This initiative has enabled the company to adopt a more agile, connected, and omnichannel operating model, optimizing key processes and significantly improving customer relationships.

In a context marked by the growing complexity of the tourism sector, the solution implemented by Ayesa Digital serves as a key driver for integrating communication channels, automating processes, and providing a unified customer view to support more data-driven management. As a result, i4T has improved response times, enhanced service quality, and strengthened its ability to adapt to evolving market demands.

The project is built on Salesforce technology, the global leader in CRM solutions, which provides a 360-degree customer view and enables more efficient and personalized management. Centralizing information within a single digital platform has been instrumental in reducing manual processes and improving operational traceability, ultimately contributing to greater operational efficiency.

Ayesa Digital delivered a comprehensive approach, leveraging its expertise in digital transformation projects within the tourism sector. This ensured an implementation aligned with the client’s strategic objectives, as well as seamless technological integration within its existing ecosystem.

Arturo Moreno, CEO of Insurance Travel, stated: “With this initiative, we are reinforcing our commitment to innovation and taking a major step forward in the digitalization of our operations, relying on Ayesa Digital as our technology partner to address the challenges facing the tourism sector.”

Antonio Galán, Consumer Market Director at Ayesa Digital, added: “Through this implementation, we have transformed the way i4T interacts with its customer ecosystem, equipping the company with advanced tools to deliver a more agile, personalized, and efficient service.”

With this project, i4T further consolidates its commitment to innovation and takes a decisive step forward in its digitalization strategy, strengthening its three core pillars: specialization, technology, and close collaboration with its distribution channel.

_{* Header image courtesy of © Insurance Travel}