June 24, 2026
Ayesa Digital strengthens its Utilities offering with SAP Store Certification for its Market Communication Solution
The SAP marketplace enhances the solution’s visibility and market positioning, addressing a critical gap in the Spanish market and other regulated energy markets.
Ayesa Digital has reached a significant milestone with the publication of its Market Communication for Utilities solution on the SAP Store. From a strategic standpoint, having an official product within the SAP ecosystem represents a powerful growth driver for the company, strengthening its business potential, increasing its market visibility, and enhancing its credibility among customers and partners.
In a highly dynamic regulatory environment shaped by the Spanish National Commission on Markets and Competition (CNMC), energy retailers and distribution companies face critical bottlenecks in switching processes. Ayesa’s solution acts as an intelligent middleware platform that orchestrates communication between market participants, ensuring data integrity and operational efficiency.
Unlike traditional custom-built developments, the solution has been designed according to modern architectural principles:
- Native on SAP BTP: Built to integrate seamlessly with SAP Cloud ERP.
- Clean Core Strategy: Operating as a decoupled extension, it eliminates custom code from the ERP core, simplifying future upgrades and reducing technical debt.
- Applied Agentic AI: Leverages intelligent agents to autonomously resolve errors in message exchanges, optimizing back-office operations and improving overall efficiency.
According to Germán Sánchez, Head of SAP AI & BTP at Ayesa Digital, “Market Communication for Utilities leverages agentic AI to autonomously orchestrate resolution workflows, operating as a decoupled extension that fully complies with Clean Core principles.”

Ayesa Digital presented its Market Communication for Utilities solution at an industry event focused on the digital transformation of utilities and the SAP ecosystem.
The implementation of this solution delivers a direct impact on key technology management metrics:
- Lower TCO and OPEX: Extensive automation minimizes technical maintenance requirements and reduces manual operational workloads.
- Regulatory Agility (Time-to-Market): CNMC regulatory updates are incorporated directly into the SaaS solution, eliminating the need for additional ERP development projects.
- Elastic Scalability: Designed to handle message surges caused by tariff changes or large-scale switching processes without impacting core transactional performance.
- Risk Mitigation: SAP Certified status ensures compliance with the most stringent security standards within the SAP ecosystem.
Being listed on the SAP Store elevates Ayesa Digital’s position as an innovation partner. The solution evolves from a project-based development into a packaged, scalable product, enabling streamlined procurement processes and significantly reducing deployment times.
According to Germán Sánchez, “This achievement reinforces Ayesa Digital’s ability to lead transformation in the Utilities sector by combining deep industry expertise with advanced capabilities in SAP BTP and Artificial Intelligence.”

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